Build a case study a buying committee can check before it calls you
In a 2025 study of 754 UK and Irish B2B buyers, 87% had their requirements and evaluation criteria fully set before they spoke to any supplier (MarketOne and 6sense).
Free tool · 12 to 15 minutes
Free, with no account needed. Your answers are used to score your evidence and write your pack.
A buying committee reads a case study looking for three things it can check: a figure from before, a figure from after, and the client’s own words.
How this score works
Promising, needs proof
The story is there. A buyer would still be taking your word for the result.
Measurability10 of 30
Attribution12 of 20
Specificity20 of 25
Permission9 of 15
Recency5 of 10
100 points across five checks a buyer makes. Measurability (30): a number before, a number after, and the period. Specificity (25): a buyer can picture the client, the problem, the decision and what you did.
Attribution (20): the client vouches for the result in their own words, in writing. Permission (15): the client can be named and has approved it. Recency (10): how recently the work ended. Anything you marked as not yet known scores zero, because a buyer cannot see it. The score reads your answers only. It does not judge the quality of the work you did.
Walk through one real client engagement. You get an evidence score and the gaps to close before anything is written. Then a draft case study built only from your answers, with an interview script, evidence collection emails and LinkedIn posts to fill the gaps.
- Evidence score, with the gaps to close
- Draft case study built from your answers
- 10 interview questions aimed at your gaps
- 3 emails to collect the missing evidence
- 3 LinkedIn posts to edit and publish